Emerson College Polling administers public opinion surveys to better understand the attitudes and beliefs of the public with a transparent and representative approach.
The Polling Center is a non-partisan organization dedicated to accurately reflect populations through public opinion research. Established 25 years ago as a classroom exercise, in 2012 Emerson College Polling was transformed into an innovative, nationally-ranked polling center. In addition, Emerson College Polling conducts and publishes research relating to voting trends, polling methodology, and public policy.
Emerson College Polling is a Charter Member of the American Association of Public Opinion Research (AAPOR) Transparency Initiative. AAPOR is the leading professional organization of public opinion and survey research professionals in the United States, with members from academia, media, government, the nonprofit sector, and private industry.
Emerson College Polling has developed a mixed-mode methodology that continues to develop as the way in which individuals communicate with one another evolves. To create a representative sample, Emerson College Polling uses a combination of:
Cell phone respondents
The Polling Center understands the importance of developing its methodology considerate of evolving communication technologies and methods. In 2016, ECP used a landline-only sample design. In 2017, it expanded to a mixed-mode methodology by integrating online panels into its sample. This IVR/Online mode of data collection led to a high rate of predictive and statistical accuracy in the 2018 Midterm Elections. In 2019, Emerson College Polling began to incorporate Text-to-Web data collection into its methodology to achieve the most representative sample possible. As of 2022, ECP’s mixed-mode methodology includes IVR, online panels and text-to-web data collection.
The Emerson Poll methodology pairs an automated system that collects data over landline phones, online panel of participants and a sample of cellphones through text-to-web data collection. The Polling Center utilizes a series of screening questions to identify targeted populations.
The results presented in our reports include univariate and bivariate analysis of the data. Frequency distributions for each item included on the questionnaire are shown in the tables. In all cases, cross-tabulation results are also shown. This type of bivariate analysis examines differences between sub-groups of the overall population.
The modes of data analyses are non-probability and deductive (from “general” to “specific”) in nature, so instead of using classical statistics to quantify the ‘uncertainty’ or range of scores a poll represents, we use Bayesian Statistical methods, that produce the mathematical likelihood of an event of interest, and that are inductive in nature (from “specific” to “general”), for data analyses in best estimate the true population mean proportion. Due to their inductive nature and probability oriented approach, Bayesian methods are often called “Evidence-Based” Statistics (Satake, 2014, 2016, and 2017).
Who We Are
Spencer Kimball is the founding Director of the Emerson College Polling Center. Kimball is an established expert in public opinion research. With over 20 years of experience, his innovative methodologies continue to lead the field.
His work is published in mainstream news sources around the globe and top tier journals including Nature Medicine and American Behavioral Scientist. In 2012, he established Emerson College Polling. His approach to data collection uses emerging communication technologies which includes text-to-web, email, online panels and Interactive Voice Response (IVR).
Kimball has been advising the CUNY School of Public Health on COVID-19 related surveys. In addition, he serves as an advisor to the Florida Atlantic University Business and Economic Polling Initiative that studies Hispanic Consumer sentiment.
Kimball is an Associate Professor at Emerson College, teaching undergraduate and graduate courses in Survey Methods and Political Communication.Read More
Camille Mumford is the Director of Communications at Emerson College Polling. She is responsible for communicating survey findings to the public, with a comprehensible and transparent approach.
Mumford is an Affiliated Professor at Emerson College where she teaches an undergraduate courses in survey research.
Mumford is a member of the American Association for Public Opinion Research, and serves on the Executive Council of its New England chapter, and the Communications Committee of AAPOR.
Mumford’s primary area of research is related to women in public office, specifically on the differences in legislative and executive office through public opinion surveys and candidate debate content analysis.Read More
Matt Taglia is the Senior Director of Emerson College Polling.
He has worked in polling, political communications, and political strategy since the 2012 election cycle, most recently consulting on behalf of independent expenditure campaigns for a national organization.
Prior to this, Matt was an independent pollster for private clients and media outlets across the country, specializing in mixed-mode methodology and new approaches to online data collection. He also served as the UK government’s Head of Political, Press, and Public Affairs for the Southeastern US, where he led a team that oversaw diplomatic engagement with politicians, media, and other stakeholders.
He holds his BA (Honours) in politics from Queen’s University in Canada and his MA in political science from Georgia State University, where he focused on political theory and quantitative research methodology.Read More
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Communications and Research Assistant
Collin Robisheaux is a communications assistant at Emerson College Polling. After graduating from Emerson College in 2023 with a B.S. in journalism and working as an undergraduate research assistant, Robisheaux joined the ECP staff to assist with its research endeavors, data visualization, and communications.
Prior to ECP, Robisheaux was a 2022 co-op for The Boston Globe.Read More