Emerson College Polling studies modes of data collection and survey research to better understand the most effective ways to collect data and reach individuals. Through academic research the Polling Center is able to use its data to further the understanding of public opinion research.
Survey Data Collection; Online Panel Efficacy. A Comparative Study of Amazon MTurk and Research Now SSI/Survey Monkey/Opinion Access.
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Interactive Voice Recognition Communication in Electoral Politics: Exploratory Meta-Data Analysis
This research tested the conventional wisdom that interactive voice recognition (IVR; also known as robocalls or auto calls) are not listened to by receivers. The study found that three out of four people (75%) listen to over 19 s of a message, which equates to over 40 words. The vast majority of people, 97%, listen to at least 6 s. This innovative, unobtrusive field approach for measuring actual listening time eliminates self-report bias. The unique data set, provided by a third-party vendor, consisted of 156 call projects with a total of 389,588 live answered phone calls from the last week of the 2012 election.
Read The Article2016 Presidential Statewide Polling—A Substandard Performance: A Proposal and Application for Evaluating Pre-election Poll Accuracy
Read The ArticlePolling on Public Policy: A Case Study in Engaging Youth Voters in the Public Opinion Process for Effective Civic Discourse
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Allocating Undecided Voters in Pre-election Polling
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The Encyclopedia of Social Media and Politics: Polling; Political Database Management Systems
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