In April 2022, the Emerson College Polling Center launched Unlocking the Hispanic Vote, a nationwide Hispanic voter and non-registered citizen research project. The goal of this project is to better understand Hispanic attitudes and beliefs towards voting, policy issues, politics, and media.
Focus groups are the latest new venture for Emerson College Polling. By using focus groups after each state survey, the Polling Center dives deeper into this ideologically and demographically diverse group to gain insight into their attitudes and beliefs. This allows for unfiltered conversations with Hispanic voters and non-registered citizens state by state. It provides a platform to better understand a demographic that is often underrepresented in public opinion research.
The six installments of this study were Texas, Colorado, Florida, Nevada, Georgia, and Arizona. In each state, one survey that includes both registered voters and non-registered citizens is conducted, and is followed by three focus groups: Hispanic voters in English, Hispanic voters in Spanish, and Hispanic non-registered citizens in English.